

Tuesday
December, 9th
12PM PT
On-The-Dot

Katie S.
"I had ONE client when I started working with Heidi in The Wedding Business Collective. Now? I’ve booked 29 weddings in a year - 16 in just the last six weeks!"

Liz G.
"I'm not overwhelmed by marketing anymore! Next year we'll go over last year's income with fewer couples and only need to work 25-30 hours per week at most."
Hi, I’m Heidi Thompson.
For over 13 years, I’ve helped wedding professionals stop spinning their wheels on marketing that doesn’t work and finally build businesses that feel calm, strategic, and fully booked without burnout.
Here’s what I want you to hear: If you're scared to cancel The Knot or WeddingWire, you're not crazy, you're careful.
You just haven’t had a solid plan for what to do instead.
Most wedding pros are stuck paying for platforms that used to work, hoping they’ll magically start working again.
You don’t need to do more or be on more platforms. You need a system that actually works for you.

And in the meantime...
You keep paying, wondering what you’re actually getting for it
You tell yourself, “What if I lose the few leads I do get?”
You stay quiet about it because everyone else seems to be doing the same
You refresh your listing, hoping this will be the month it works
You scroll through other vendors' pages thinking, “Maybe I just need more reviews…”
You question your business when the leads ghost or lowball you
You think, “Maybe it’s me. Maybe I’m just bad at this.”
… and still, the inquiries feel random, the good leads are rare, and the bookings don’t feel steady or sustainable.
It feels like doubt, pressure, and fear of falling behind with a side of “what if I cancel and regret it?”
👉 You’re doing what you’ve been told to do.
👉 You’re trying to keep your business visible.
👉 You’re hoping it’ll start working again.
But without a real strategy, one that fits you, it all feels like a guessing game you’re tired of playing.
Here’s what no one tells you:
It’s not about being everywhere.
It’s not about chasing exposure.
It’s about alignment between your message, your clients, and your marketing.
Directories operate on the belief that more eyes = more bookings.
But the reality? Views don’t mean value.
You don’t need more traffic. You need the right clients to find you and feel like, “Finally, we found our person.”
That happens when your marketing is strategic, consistent, and built around your strengths not someone else’s platform.

If you're scared to cancel The Knot or WeddingWire, you're not crazy, you're careful.
You just need a solid plan for what to do instead.

Carolyn C.
"Having a plan has been transformative! It's so easy to take the plan and just execute it, even in busy season.
This freed up so much time and energy to be creative and care for my clients."

Chris C.
"Now I know exactly what to focus on, how to position my business, and where to get my best clients.
I’ve blown past it my booking goal in just a few months!"

Kay N.
"I have never had my shit this together!
I’ve been checking things off of my list quicker than I ever would have hoped and easily booking my ideal clients."