What if you could clone your best clients and work with them over and over again?
You can. This book shows you exactly how to figure out what makes your best clients your best clients, then build a marketing strategy that attracts more of them on repeat.
PDF + EPUB · Instant download · Yours forever
You're doing all the things.
So why isn't it working?
- Inquiries from people who ghost you the moment they see your prices
- Clients who micromanage, nickel-and-dime, and make you dread picking up the phone
- Pouring money into ads, directories & social media, with nothing to show for it
- An "ideal client avatar" you filled out once that never actually helped you book anyone
- No clue where your ideal clients hang out, what to say, or how to get their attention
- That awful feeling that you're just throwing stuff at the wall and hoping something sticks
The problem isn't your talent. It isn't your prices. It isn't even the platforms you're using.
Your marketing isn't speaking to your ideal client.
When your message is too broad, it connects with nobody. The right people scroll past you and the wrong ones fill your inbox.
The good news? This is 100% fixable. 👇
There's a better way to do this.
And it starts with your best clients.
Clone Your Best Clients
This is the updated and expanded edition of the book that has helped thousands of wedding pros attract clients they actually love working with. It's not a fluffy, "manifest your dream client" kind of book. It's a step-by-step system that gets you directly inside the heads of the clients you already love, so you can build your entire marketing strategy around attracting more of them.
💡 The secret nobody talks about: Your best clients will literally tell you what to say to attract more people just like them. You just have to know how to ask.
No more guessing. No more generic marketing tactics you heard worked for someone else. Just a clear, proven system built entirely around your business and your best clients.
Read this once.
Use it forever.
Here's what you get out of the Clone Your Best Clients System:
Crystal-clear picture of who you want to work with
Not a vague "fun couple between 25–35." An actual, real-human understanding of your ideal client: what they value, fear, love, and Google at 2am.
Marketing words straight from your best clients' mouths
Your best past clients will literally hand you the exact words to use in your marketing. The words that make future ideal clients read your website and think "she's talking to me."
A marketing plan built around your actual business
Not a copy-paste strategy you found on Pinterest. A plan that's custom to who you serve, where they hang out, and what makes them book.
Fewer price objections. Like, way fewer.
When your marketing speaks directly to the right people, price stops being the issue. The right clients don't negotiate. They just say yes.
Marketing that actually attracts, not just announces
Stop shouting into the void. You'll know exactly which channels to use, what to say, and how to get your ideal clients to find you, and feel like you're speaking right to them.
A business that feels good to run
When you're working with clients you love, everything shifts. You're more creative, more energized, and way less likely to burn out on work you used to be obsessed with.
This book will help you finally...
Book clients who don't balk at your prices and are actually excited to work with you.
Have your most profitable year ever, working with clients who make the work feel worth it.
Stop taking whoever books and start working only with people who value what you do.
Go from zero traction to booked out, fast. One wedding pro booked 7 clients in under 2 months.
Plus: Worksheets, Templates & Action Guides
Every chapter has built-in action steps, and you also get downloadable worksheets, copy-paste email templates for client interviews, and additional guides so you can implement as you read. This isn't a someday book. It's a right-now book.
This is for you if you're putting yourself out there but the right clients just aren't finding you.
You're not doing anything wrong. You just don't yet have a marketing strategy built around the people you actually want to attract. This book fixes that.
You're showing up but not standing out
You have a website, you're on social media, maybe you're even paying for directories. But it feels like you're invisible to the clients you really want.
Your inquiries feel like a lottery
Sometimes you get great ones. Mostly you don't. You'd love to know how to tip the odds in your favor.
You're guessing at what to say in your marketing
You write captions and website copy hoping something lands. This book shows you exactly what to say and where to say it.
The "ideal client avatar" thing never clicked
You filled one out once and it didn't change anything. This is a completely different approach, built on real data, not guesswork.
Any wedding pro at any stage
Photographer, planner, florist, officiant, DJ — doesn't matter. New to the industry or ten years in. This system works.
You want a strategy, not another tactic
You're done trying random things you saw work for someone else. You want a plan built around your business and your best clients.
This probably isn't for you if... you want results without doing anything differently. But if you're willing to actually use what you learn? Most wedding pros see a real shift within weeks.
Real wedding pros. Real results.
4.9 stars on Amazon with 40+ verified reviews. Don't just take my word for it.
"Marketing gold is right within your grasp, right here, following the steps in this book! I have now interviewed 20 of my past favourite clients. The insights I have gotten are so many lightbulb moments, not to mention a wealth of clarity for the direction in which I need to take my marketing. If I could give this 10 stars, I would. Thank you Heidi for sharing this knowledge with the world in such an accessible, no-nonsense way!"
★★★★★ 40+ Verified Amazon Reviews
"By following Heidi's advice I have been able to get the type of clients that make my job fun, clients that are excited to work with me and enjoy the process. I highly recommend this book to anyone looking to hone their marketing efforts."
"This book is a must for every wedding professional. Identifying your ideal client is an extremely important component and so often overlooked. This book will allow you to be more focused, work less hours, feel more passionate, and it will help you succeed too."
"ACTUALLY, THANK YOU. I feel like you are providing the answers to most of my lingering questions. I can't wait to put into practice EVERYTHING I learned. I want to go back to basics and build it up anew!"
"Heidi has figured out that being in business doesn't have to be a soul-destroying adventure. But if you get your best clients into your inbox every day, your business might actually become enjoyable. If you don't want to work with people who won't pay what you're worth, get this book."
"Highly recommend. Read it now and then read it again. It will continue to evolve as your business does. Anyone that needs to refocus on where their direction is needs to read it."
"Every business owner says they want more clients, but do you really want lots of miserable clients who beat you up on price? This book explains how to find the right clients so you can work with more people who actually value what you do."
"Simple, practical, and actually doable. I read it in one sitting and started interviewing clients the next day. Game changer for my photography business."
"By following Heidi's advice I have been able to get the type of clients that make my job fun, clients that are excited to work with me and enjoy the process. I highly recommend this book to anyone looking to hone their marketing efforts."
"This book is a must for every wedding professional. Identifying your ideal client is an extremely important component and so often overlooked. This book will allow you to be more focused, work less hours, feel more passionate, and it will help you succeed too."
"ACTUALLY, THANK YOU. I feel like you are providing the answers to most of my lingering questions. I can't wait to put into practice EVERYTHING I learned. I want to go back to basics and build it up anew!"
"Heidi has figured out that being in business doesn't have to be a soul-destroying adventure. But if you get your best clients into your inbox every day, your business might actually become enjoyable. If you don't want to work with people who won't pay what you're worth, get this book."
"Highly recommend. Read it now and then read it again. It will continue to evolve as your business does. Anyone that needs to refocus on where their direction is needs to read it."
"Every business owner says they want more clients, but do you really want lots of miserable clients who beat you up on price? This book explains how to find the right clients so you can work with more people who actually value what you do."
"Simple, practical, and actually doable. I read it in one sitting and started interviewing clients the next day. Game changer for my photography business."
wedding pros
Hi, I'm Heidi Thompson. I help wedding pros attract the clients they actually want and get chosen by them.
I founded Evolve Your Wedding Business in 2012, and for over a decade I've been the person wedding professionals come to when they're tired of the hustle, the price hagglers, and the clients who make them dread their own calendar.
I wrote this book because I kept seeing the same thing over and over: incredibly talented wedding pros doing all the marketing things, booking all the wrong clients, and slowly burning out on work they used to love.
The system in this book is the same one that has helped thousands of wedding professionals inside The Wedding Business Collective. It works. And at $9, it's the lowest-stakes thing you'll do for your business this year.
Fair warning: I swear a little, I don't do fluff, and I'm going to tell you things other people are too polite to say. This book is exactly like that.
Buy before June 9th and get something extra.
The book is $9 and it works on its own. But if you buy during launch week (June 3-9) you also get access to a live bonus training I'm running on June 17th.
It's called Craft Your Perfect Fit Statement and it's the live application of what you just read. You have 5 seconds or less to make your ideal client see you're the best fit for them. This training walks you through building the statement that makes the right people immediately think "this is exactly who I've been looking for." Plus a live Q&A where you can ask me anything.
Buy before June 9th at 11:59pm Pacific to get this bonus!
Craft Your Perfect Fit Statement
You have 5 seconds or less to make your ideal client see you're the best fit for them. Either it's a hell yes or they're gone. This live training walks you through crafting the statement that makes the right people immediately think "this is exactly who I've been looking for." Plus live Q&A with Heidi.
For launch week buyers only. Buy the book June 3-9 to get access.
📹 Can't make it live? A recording will be available.
Less than a DoorDash lunch order.
Way more useful.
For $9 you get the full system, the worksheets, and the email templates. Everything you need to stop guessing and start booking clients you actually want to work with.
One-time · No subscription · No catch
Everything included:
- Full digital book (PDF + EPUB formats)
- Downloadable worksheets & action guides
- Client interview email templates (copy + paste ready)
- The complete Clone Your Best Clients System
- Yours to keep forever.
Instant download after purchase · Works on any device
Let's clear those up.
Still on the fence? Here are the answers to what you're probably wondering right now.
Who is this actually for?
Any wedding professional: photographers, planners, florists, officiants, DJs, venues, stationers, caterers, you name it. If you book clients for weddings and you're not consistently loving who you work with, this is for you. It works whether you're brand new or have been in the industry for years.
What format do I get?
Both PDF and EPUB, so you can read it on your laptop, phone, tablet, or e-reader. Download it once and it's yours forever. No app required, no DRM, no login wall.
How is this different from the "ideal client avatar" exercises I've tried before?
Night and day. Traditional avatar exercises have you make up information about a fictional person. The Clone Your Best Clients System sends you directly to your real, actual best clients to interview them. You're not guessing what they value. They tell you. That's the difference between marketing that connects and marketing that falls flat.
I'm new and don't have many clients yet. Does this still work?
Yes! The book covers exactly how to gather intel even if you don't have a big client list yet. Social media followers, email subscribers, Facebook groups, people in your target market — there are plenty of ways to get the data you need. You can absolutely run this system from day one.
Is this the same as the Kindle version on Amazon?
This is the updated and expanded edition, so even if you've read the original, there's new content in here worth revisiting. You also get PDF and EPUB directly — no Amazon account needed, no Kindle app required, and you can read it on anything.
How long will it take to read?
It's a focused, no-fluff read. Most people get through it in a few hours. And because every chapter has built-in action steps, you're implementing as you go, not just adding another book to your someday pile.
Your next favorite client
is already out there looking for you.
For $9 you get the exact system to make sure they actually find and choose you instead of your competitors.
Yes, I want Clone Your Best Clients →Instant download · PDF + EPUB · Yours forever